UX Analysis Report

Product Pages Analysis

Competitive UX maturity analysis across 14 competitors

Date: 2026-01-12 Competitors: 14 Criteria: 18
01

Executive Summary

Competitive UX maturity analysis evaluating key competitors across core criteria including product information, pricing transparency, purchase flow, and delivery options.

14

Competitors Analyzed

6.6

Average Score

8.3

Top Score (Amazon UK)

5.8

Lowest (Viovet)

02

Key Insights

Market Leader

Amazon UK leads with 8.3/10

Most Consistent

Amazon UK shows the most balanced performance

Industry Strength

Pricing & Offer Transparency (avg: 7.7/10)

Market Vulnerability

Express Payment & Buy Now Options (avg: 2.0/10) - opportunity to differentiate

03

Overall Rankings

Rank Competitor Score Position Differentiator
#1 Amazon UK 8.3/10 Market Leader Express Payment & Buy Now Options
#2 Pets Corner 7.2/10 Strong Contender Subscription/Auto-Delivery Options
#3 zooplus 6.8/10 Strong Contender Subscription/Auto-Delivery Options
#4 Lords and Labradors 6.8/10 Strong Contender Pricing & Offer Transparency
#5 Pet Supermarket 6.8/10 Strong Contender Reviews & Social Proof
#6 animed 6.8/10 Strong Contender Delivery & Fulfillment Options
#7 tesco 6.8/10 Strong Contender Subscription/Auto-Delivery Options
#8 pet drugs online 6.8/10 Strong Contender Subscription/Auto-Delivery Options
#9 Morrisons 6.2/10 Competitive Pricing & Offer Transparency
#10 Jollyes 6.2/10 Competitive Trust & Security Indicators
#11 petshop.co.uk 6.2/10 Competitive Subscription/Auto-Delivery Options
#12 Pooch & Mutt 6.2/10 Competitive Subscription/Auto-Delivery Options
#13 Pet Planet 6.2/10 Competitive Pricing & Offer Transparency
#14 Viovet 5.8/10 Competitive Subscription/Auto-Delivery Options
04

Visual Analysis

Interactive charts showing competitor performance across criteria.

Competitor Comparison (Radar)

05

Competitor Profiles

Filter & Search

Showing 14 competitors

zooplus

https://www.zooplus.co.uk/

6.8
Strong Contender

zooplus demonstrates solid e-commerce fundamentals with competitive pricing and delivery options, though opportunities exist in social proof integration and subscription offerings.

Performance by Criteria

  • Subscription/Auto-Delivery Options 8.0
    Advantage
  • Pricing & Offer Transparency 7.5
    Parity
  • Delivery & Fulfillment Options 7.0
    Parity
  • Trust & Security Indicators 6.5
    Parity
  • Product Information Completeness 6.5
    Parity
  • Express Payment & Buy Now Options 2.0
    Vulnerability

Screenshots

zooplus Desktop Desktop
zooplus Mobile Mobile

Viovet

https://www.viovet.co.uk/

5.8
Competitive

Viovet shows competitive performance in subscription options but has room for improvement in payment options and trust indicators.

Performance by Criteria

  • Subscription/Auto-Delivery Options 8.0
    Advantage
  • Pricing & Offer Transparency 6.5
    Parity
  • Delivery & Fulfillment Options 6.0
    Parity
  • Trust & Security Indicators 5.5
    Parity
  • Express Payment & Buy Now Options 2.0
    Vulnerability

Screenshots

Viovet Desktop Desktop
Viovet Mobile Mobile

Morrisons

https://groceries.morrisons.com/

6.2
Competitive

Morrisons demonstrates strong pricing transparency with competitive delivery options, though lacks subscription offerings.

Performance by Criteria

  • Pricing & Offer Transparency 8.0
    Advantage
  • Delivery & Fulfillment Options 7.0
    Parity
  • Trust & Security Indicators 6.5
    Parity
  • Subscription/Auto-Delivery Options 3.0
    Vulnerability
  • Express Payment & Buy Now Options 2.0
    Vulnerability

Screenshots

morrisons Desktop Desktop
morrisons Mobile Mobile

Jollyes

https://www.jollyes.co.uk/

6.2
Competitive

Jollyes shows strong trust indicators with competitive pricing and delivery options.

Performance by Criteria

  • Trust & Security Indicators 7.5
    Advantage
  • Pricing & Offer Transparency 7.0
    Parity
  • Delivery & Fulfillment Options 6.5
    Parity
  • Subscription/Auto-Delivery Options 5.0
    Parity
  • Express Payment & Buy Now Options 2.0
    Vulnerability

Screenshots

jollyes Desktop Desktop
jollyes Mobile Mobile

Amazon UK

https://www.amazon.co.uk/

8.3
Market Leader

Amazon UK leads with exceptional express payment options and comprehensive delivery fulfillment, demonstrating best-in-class e-commerce execution.

Performance by Criteria

  • Express Payment & Buy Now Options 10.0
    Advantage
  • Delivery & Fulfillment Options 9.5
    Advantage
  • Trust & Security Indicators 8.5
    Advantage
  • Pricing & Offer Transparency 7.5
    Parity
  • Product Information Completeness 7.0
    Parity
  • Subscription/Auto-Delivery Options 5.5
    Parity

Screenshots

Amazon UK Desktop Desktop
Amazon UK Mobile Mobile

Pets Corner

https://www.petscorner.co.uk/

7.2
Strong Contender

Pets Corner excels in subscription and auto-delivery options with competitive delivery fulfillment and pricing transparency.

Performance by Criteria

  • Subscription/Auto-Delivery Options 9.0
    Advantage
  • Delivery & Fulfillment Options 7.5
    Advantage
  • Pricing & Offer Transparency 7.0
    Parity
  • Trust & Security Indicators 7.0
    Parity
  • Express Payment & Buy Now Options 2.0
    Vulnerability

Screenshots

Pets Corner Desktop Desktop
Pets Corner Mobile Mobile

Lords and Labradors

https://www.lordsandlabradors.co.uk/

6.8
Strong Contender

Lords and Labradors demonstrates strong pricing transparency with competitive delivery options and trust indicators.

Performance by Criteria

  • Pricing & Offer Transparency 8.0
    Advantage
  • Delivery & Fulfillment Options 7.0
    Parity
  • Trust & Security Indicators 6.5
    Parity
  • Express Payment & Buy Now Options 2.0
    Vulnerability

Screenshots

Lords and Labradors Desktop Desktop
Lords and Labradors Mobile Mobile

Pet Supermarket

https://www.pet-supermarket.co.uk/

6.8
Strong Contender

Pet Supermarket shows competitive performance with particular strength in reviews and social proof integration.

Performance by Criteria

  • Reviews & Social Proof 8.0
    Advantage
  • Pricing & Offer Transparency 7.0
    Parity
  • Delivery & Fulfillment Options 6.5
    Parity
  • Express Payment & Buy Now Options 2.0
    Vulnerability

Screenshots

Pet Supermarket Desktop Desktop
Pet Supermarket Mobile Mobile

petshop.co.uk

https://www.petshop.co.uk/

6.2
Competitive

petshop.co.uk offers competitive subscription options with standard delivery and pricing transparency.

Performance by Criteria

  • Subscription/Auto-Delivery Options 8.0
    Advantage
  • Pricing & Offer Transparency 7.0
    Parity
  • Delivery & Fulfillment Options 6.0
    Parity
  • Express Payment & Buy Now Options 2.0
    Vulnerability

Screenshots

petshop.co.uk Desktop Desktop
petshop.co.uk Mobile Mobile

Pooch & Mutt

https://www.poochandmutt.com/

6.2
Competitive

Pooch & Mutt provides competitive subscription options with solid delivery fulfillment.

Performance by Criteria

  • Subscription/Auto-Delivery Options 8.0
    Advantage
  • Delivery & Fulfillment Options 7.0
    Parity
  • Pricing & Offer Transparency 6.5
    Parity
  • Express Payment & Buy Now Options 2.0
    Vulnerability

Screenshots

Pooch and Mutt Desktop Desktop
Pooch and Mutt Mobile Mobile

Pet Planet

https://www.petplanet.co.uk/

6.2
Competitive

Pet Planet demonstrates competitive pricing transparency with solid delivery options.

Performance by Criteria

  • Pricing & Offer Transparency 8.0
    Advantage
  • Delivery & Fulfillment Options 7.0
    Parity
  • Trust & Security Indicators 6.0
    Parity
  • Express Payment & Buy Now Options 2.0
    Vulnerability

Screenshots

Pet Planet Desktop Desktop
Pet Planet Mobile Mobile

animed

https://www.animed.co.uk/

6.8
Strong Contender

animed excels in delivery and fulfillment options with competitive pricing transparency.

Performance by Criteria

  • Delivery & Fulfillment Options 8.0
    Advantage
  • Pricing & Offer Transparency 7.5
    Parity
  • Trust & Security Indicators 6.5
    Parity
  • Express Payment & Buy Now Options 2.0
    Vulnerability

Screenshots

animed Desktop Desktop
animed Mobile Mobile

tesco

https://www.tesco.com/

6.8
Strong Contender

Tesco offers competitive subscription and auto-delivery options with solid delivery fulfillment.

Performance by Criteria

  • Subscription/Auto-Delivery Options 8.0
    Advantage
  • Delivery & Fulfillment Options 7.0
    Parity
  • Pricing & Offer Transparency 7.0
    Parity
  • Express Payment & Buy Now Options 2.0
    Vulnerability

Screenshots

Tesco Desktop Desktop
Tesco Mobile Mobile

pet drugs online

https://www.petdrugsonline.co.uk/

6.8
Strong Contender

pet drugs online provides competitive subscription options with solid pricing transparency.

Performance by Criteria

  • Subscription/Auto-Delivery Options 8.0
    Advantage
  • Pricing & Offer Transparency 7.5
    Parity
  • Delivery & Fulfillment Options 7.0
    Parity
  • Express Payment & Buy Now Options 2.0
    Vulnerability

Screenshots

pet drugs online Desktop Desktop
pet drugs online Mobile Mobile